BMW ‘Heroes of Rivalry’

SPONSORING

BMW entered esports and gaming by sponsoring six of the world’s best League of Legends teams. The work was designed to communicate with a young, hard-to-convince audience.

CLIENT

BMW

ROLE

Strategy, idea and overall storyline

Creative Direction, Idea & Strategy

YEAR

2022

2022

THE CHALLENGE

Raising awareness for the BMW esports sponsorship among Gen. Z, despite not being able to commence any productions in person due to Covid.

THE APPROACH

Using the global trend of anime and manga as a vehicle for communication, bringing digital storytelling to a new level.

THE CAMPAIGN

Heroes of Rivalry featured nine digital manga issues released weekly over two months, creating traffic for BMW and giving fans custom desktop backgrounds and a limited coffee-table book.

CASE FILM

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